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  • Chidozie Uzoezie

Half of Brits Don't Take Annual Vacation - British Airways


British Airways Holidays new survey reveals 50% of UK working adults do not take their full annual leave allocation.


The survey, commissioned by British Airways Holidays with YouGov Plc., found that more than a third of working Brits (36%) who did not take their full annual leave said it was because they ‘just didn’t get around to it’.


Furthermore, a staggering 42% confessed that they have felt stressed about work whilst on holiday, and 46% responded that they have had to work on their leave. 48% have checked work emails whilst away and more than a third (39%) have gone one step further and responded.


With a cost-of-living crisis this winter and a recession on the horizon, no doubt many will be thinking it will be even harder to justify a getaway in 2023. However, a 40-year study by the European Society of Cardiology revealed that taking a holiday could help people live longer.


The study suggested that men who took more than three weeks of leave per year were 63% more likely to live longer than those who took three weeks or less.  


Meanwhile, British Airways Holidays’ new YouGov Plc. survey also revealed that nearly 79% of those asked agreed that taking a break is good for their mental health.


With this in mind, British Airways Holidays has launched a new campaign, that combines TV advertising, cinema, out of home, social media and radio. Behind the campaign’s humour is an important message that holidays should be taken seriously with people urged to prioritise time away for their own wellbeing.


As well as competitive pricing, British Airways Holidays offers a 24-hour helpline, carefully chosen hotels and generous 23kg per person baggage allowance, taking the hassle out of holidays, so customers can relax, rejuvenate, and switch off. Full details can be found at ba.com/holidays


“I am astounded by the results of our survey,” commented Claire Bentley, Managing Director of British Airways Holidays. “It’s clear that taking a break is vital for our mental and physical wellbeing, and it’s worrying that too many people feel unable to do so. While our new brand campaign conveys this in a comical fashion, the message behind it is a serious one.


Here at British Airways Holidays we take holidays as seriously as our customers do, and offer a number of benefits to take the stress out of travel, so they can maximise their switch off time.”

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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