British Airways’ High Life Magazine Goes Digital
As airlines across the world are removing in-flight magazines from onboard flights due to the COVID-19 pandemic, British Airways’ is moving its onboard magazine, moving online
The award winning High Life in-flight magazine is now available on ba.com and will offer access to content for customers before, during, and after a flight.
Created with publishing house, Cedar, the magazine will also include a new section for Business Life which will replace the current on-board paper versions of both publications.
Each issue will include monthly audio stories, photo experiences, and live panels so customers can experience the magic of travel on the go wherever they are in the world. The magazine will continue to feature first-person stories from travel experts and carefully curated guides for exploring cities across the world.
As well as trusted travel content, High Life digital will keep customers updated with any changes to the airline’s customer experience and route network. The new digital format also means that the airline can update content in real-time with any developments in this Covid-19 era.
The magazine will be emailed to five million Executive Club customers every month and customers can download the magazine on board, using the airline’s in-flight WIFI for free.
High Life will also continue to offer British Airways’ partners and advertisers new opportunities to reach the airline’s customers with products and offers, through BA media.
British Airways' High Life on-board magazine first took to the skies 47 years ago in 1973 and has provided British Airways’ customers with inspiration ever since.
The magazine has document significant milestones in the airline’s history including the launch of Concorde and the A380, as well as featuring cover stars such as Sir Paul McCartney, Tracey Emin, Idris Elba, and HRH The Prince of Wales.
Click here to visit High Life https://www.britishairways.com/en-gb/information/entertainment