PaxEx: British Airways and BrewDog Brew Beer at 40,000ft
British Airways and Scottish craft brewery, BrewDog, have teamed up to create a transatlantic IPA to celebrate the airline’s centenary, and in a world first brewed beer at 40,000ft.
With the help of British Airways cabin crew, BrewDog founders Martin Dickie and James Watt, started the brewing process on board one of the airline’s Boeing 787 Dreamliners, while cruising 500mph over the north of Scotland.
The expert brewers mixed water, hops and barley in the onboard beverage makers to start the mashing part of the brewing process.
Cans of the bespoke IPA, named Speedbird 100 after the airline’s call sign, will be exclusively available to British Airways customers on board all long-haul and short-haul flights and in selected lounges from May 1.
The recipe has been specifically brewed to work perfectly in the air and adapt to the reduction in taste and smell sensitivity at high altitudes.
From May 1 Executive Club members can also enjoy a 10 per cent discount on all food and drink in BrewDog bars across the UK when they show their Executive Club card and a 10 per cent discount on merchandise on brewdog.com.
Passengers will be able to watch the ‘making of Speedbird 100’ on the airline’s inflight entertainment system from July.