Emirates and the South African Tourism Board have signed a Memorandum of Understanding (MoU) to jointly promote tourism and boost visitor arrivals and inbound traffic to South Africa from key markets across the Emirates network.
Aimed at supporting South Africa’s tourism recovery efforts, the partnership between Emirates and the South African Tourism Board is part of the airline’s longstanding commitment to grow the tourism market in the country.
Under the MoU, Emirates will explore opportunities to promote South Africa and encourage travellers to experience the abundance of attractions that the country has to offer across its network of over 130 destinations.
The South Africa Tourism Board will also work closely with the airline to support travel trade partners and tour operators across the Emirates’ network to develop and promote itineraries, introduce special packages and promotional giveaways, encourage incentives, among other marketing initiatives.
Both parties will also explore opportunities to collaborate on joint advertising and marketing campaigns, as well as familiarisation programmes to South Africa for travel trade and media representatives, among other initiatives.
Emirates will also support the transport of South African Tourism’s marketing collaterals to select destinations in its network.
Emirates has been serving South Africa for 27 years, connecting close to 20 million travellers to and from South Africa and Dubai and beyond to its global network, firmly establishing the airline as a long-term partner of South African aviation, tourism, and trade.
Today, the airline currently serves South Africa with 26 weekly flights, including double daily services to Johannesburg, daily services to Cape Town and five weekly flights to Durban.
Customers can also access popular regional destinations across South Africa via the airline’s codeshare agreements with South African Airways and Airlink, and interline agreements with FlySafair and Cemair.