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  • Chidozie Uzoezie

Africa Travel Week 2024 Opens with 53% Increase in Attendance


WTM Africa opened its 10th edition yesterday with a remarkable 53% increase in attendees compared to the previous year. This massive surge in participation, with unaudited numbers indicating representation from 88 countries worldwide, signals a bright future for the African tourism industry.


ATW, which comprises shows like the Tourism Investment Forum Africa (TIFA), WTM Africa, and Equal Africa among others, takes place in the host city of Cape Town. The show also features seven networking events and the support of 53 partners, demonstrating the collaborative spirit that drives ATW.


The addition of first-time participants, including Greece, Iran, Switzerland, Lithuania, Tunisia, Benin, Philippines, Singapore, New Zealand, Japan, Colombia, and Peru, brings fresh energy and diverse perspectives to the event.


Minister Patricia De Lille, though unable to attend in person, officially opened the conference via video call. She welcomed attendees and highlighted the need for collective efforts to continue the momentum of tourism in Africa: “This year represents a year where we can take measures to break new ground and achieve exponential growth in our numbers.”


Minister De Lille emphasised the importance of safety, sustainability, and expanding tourism beyond well-known destinations to include the hidden gems of lesser-known towns and villages across the continent. She also noted: “Tourism is one of the most significant contributors to our economy, but we can do much more. One of the areas where the department is investing in supporting economic sustainability is through our various tourism incentive programmes.”


A highlight of the opening day were the lively content discussions, where topics like responsible animal interactions sparked crucial ethical debates. Cathrine S. Nyquist, Co-founder of Panthera Africa, made a powerful statement: “Just because it's legal does not make it right.”


The day also featured a dynamic Responsible Tourism session hosted by Harold Goodwin, World Travel Market's Responsible Tourism Advisor. Three of the five African winners from the 2023 Responsible Tourism Awards shared their inspiring stories, demonstrating the continent's commitment to sustainable travel practices.


The conference day closed with the inaugural Media Awards, recognising excellence in African travel journalism. Winners included:


• Sustainability Feature Award: Alexander Okere – Illegal Animal Trade


• Visual Tourism Award: Kelly Hammond


• Destination Feature Award: Phoebe Smith


• Tourism News Award: Adele Mackenzie – Tourism Update


Carol Weaving, Managing Director of RX Africa, commented: “We are incredibly proud to celebrate the 10th anniversary of Africa Travel Week with such a phenomenal turnout. This growth is a testament to the resilience and rising global appeal of the African tourism industry. We're excited to contribute to the continued success and positive transformation of travel on the continent.”


Africa Travel Week 2024 serves as a testament to the continent's vast potential in tourism. It highlights the collective commitment to fostering growth, innovation, and sustainability. As Minister De Lille declared, "We are open for business. We are open for tourists," extending an invitation to the world to experience the rich diversity and beauty of Africa.


To attend WTM Africa 2024 and bolt-on events visit: https://www.wtm.com/africa/en-gb.html

Yorumlar


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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


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Guest
Feb 27, 2023

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More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


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