Heads are about to turn. W Hotels Worldwide has unveiled its new unisex amenity line with Italy-based, luxury beauty brands, Davines and /skin regimen/ of the Davines Group.

Together, W and the Davines Group - brands with cult followings - will be shaking up self-care routines from Chicago to Chengdu with sustainable skin and hair care products available at all W locations in 2020.

Unbound by traditional definitions of beauty, both W and the Davines Group are champions of self-expression and individuality, encouraging people to act consciously, and feel fabulous wherever they go.

From sink to spa, the new line-up of in-room hair and skin care (which replaces the brand’s long-time amenity partner, bliss) will now include Davines and /skin regimen/ best-sellers as well as exclusive new formulas, available only to W guests.

The new amenities include Davines MOMO Shampoo, Davines MOMO Conditioner, Davines MOMO Shower Gel (W Exclusive), skin regimen/ Body Cream (W Exclusive), skin regimen/ Cleansing Cream, and skin regimen/ Vegetable Soap (W Exclusive).

From a shampoo and blowout at W’s AWAY Spa to an in-room shower after a long FUEL workout, W guests will now have access to an elevated line of luxury beauty products with a highly sustainable edge.

From natural ingredients like yellow melon in their signature “MOMO” products, to their world class research lab in Parma, Italy, Davines Group artfully blends science and nature, harnessing the power of both to offer products that are as effective as they are refreshing.

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