top of page
Search
Chidozie Uzoezie

Share Your Compelling Food Story For WTM Africa Awards


One of the best ways for tourists to immerse themselves in the culture and history of a destination is by digging into the local fare. Dishes that are indigenous to a destination are paired with incredible stories passed down from generation to generations. They naturally bring people together and start conversations that break down language and cultural barriers.

WTM Africa is looking for the most compelling Foodie Story that gives travellers a taste of African food and drink through enticing marketing and PR campaigns. Share how you crafted an irresistible food journey that left visitors wanting more.

Who can enter?

  • Any destination (country, region, city or town) with a significant contribution to Food Tourism

  • National Tourism Organisations (NTOs) that represent cities or regions

  • Private Nominees

Deliverable's for Campaign


  • Overall campaign narrative

  • Overview of the project

  • Target audience

  • Budget

  • What worked and what didn’t

  • Obstacles and how they were resolved

  • Proof of audience engagement

  • Lessons learnt

Judging Criteria

Entries will be considered based on:


  • The overall narrative of the campaign

  • The defined business challenges that the campaign set out to solve

  • The overall project plan and defined targets

  • The overall fulfilment of the project and any innovative methods used in the execution of the campaign

  • Proof of how the project’s objectives were achieved

  • The outcome and effectiveness of the campaign in meeting the project’s objectives

  • An independent assessment from a third-party stakeholder

Only valid campaigns executed over the two-year period starting from 1 January 2018 to 31 December 2019 will be eligible. Share your story NOW.

A4-print-explore the world with ethiopian-R-1022-compressed.jpg
SAT2.jpg
20241112_103529.jpg
SAA2.jpg
ATWMediaAwards_(1080pxX1080px)_(Nov2024)-01.jpg
300x300px.jpg

 Featured Posts 

Comments (33)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

Like

Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

Like

kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

Like

Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

Like

Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

Like

Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


Like

Guest
Dec 15, 2022

WoW. Amazing Review. 👍

Like

Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

Like
Guest
Aug 07, 2023
Replying to

Where is here.

Like

Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

Like

Guest
Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


Like