PaxEx: British Airways Impresses with First Lounge at New York JFK
British Airways has officially opened the doors to a luxurious new First lounge at New York’s JFK Terminal 7, to gold cardholders and customers travelling in the airline’s First cabin.
The space is the airline’s first long-haul lounge to showcase the new design that customers are already enjoying in Rome and Aberdeen and will be rolled out across other destinations including Geneva, San Francisco and Johannesburg.
The lounge features a new wine room boasting an enomatic dispenser, which enables customers to enjoy wines at exactly the right temperature that have been oxidized to the correct level.
Customers will also be able to enjoy “Flights of Wine” – a selection of different wines linked to a theme. The current theme is “Chardonnays of the World”.
Other features include an opulent First bar with a wide range of premium beverages and a quiet work area. Customers can dine in the dining room before they fly to maximise rest during flight.
A new boutique menu will include dishes influenced by the season, as well as a new ‘bowl food’ concept designed to offer customers a chance for a lighter option before they fly.
The airline has upgraded the main concourse for all customers adding extra seating in the gate areas and increasing access to power for customers to charge their devices before flying.
Security and check-in zones have been redesigned to speed up the process of travelling through the airport. Customers can now benefit from updated washrooms and a new customer service desk, providing further assistance in the departures area.
The refurbishment is part of a £52 million investment in the British Airways customer experience at JFK’s Terminal 7. It will complete the refurbishment of Terminal 7 in 2019, with business class lounge upgrade.