PaxEx: Etihad Airways Revamps Popular Children Packs
Etihad Airways is reinforcing its partnership with Born Free, by refreshing its popular ‘Etihad Explorers’ children’s packs, which now include an activity booklet developed with Born Free.
The aim is to provide children with a greater understanding of animal welfare and how they can play a part in reducing man’s impact on fragile natural habitats, wildlife conservation and wild animal welfare.
Launched in 2016, Etihad Explorers is the airline’s children’s brand, featured on activity packs and meal items. It aims to instill a sense of excitement and anticipation during their journey.
Born Free has supported Etihad Airways in the development of its comprehensive animal welfare and conservation policy and with various employee awareness-raising activities, promoting the importance of animal welfare and responsible tourism.
The airline has supported Born Free in the highly successful promotion of the Elsa the Lioness bracelet in its inflight shopping catalogue.
On inbound flights to Abu Dhabi, the collectable character bag contains the activity booklet, crayons, card games and a colour-in mask.
The pack on flights from Abu Dhabi includes a unique suitcase board game which allows parents and children to play together, a foam version of Boo the Panda, colour-in postcards, crayons, and a handy waterproof travel wallet.
For 9 to 13-year old children, a refreshed and more mature seascape-themed pack is now provided and includes Sudoku, mazes, lined notes and join-the-dot games. These packs also contain a pencil case, pencil, a dual-function bookmark and ruler, and a notepad.
Other onboard facilities for young travellers include the dedicated ‘Just 4 Kids’ section on the Etihad Airways E-BOX inflight entertainment system, and a Flying Nanny on all long-haul flights.
Flying Nannies were introduced in 2013 and provide an extra pair of hands to allow parents more personal time while they entertain the children.