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  • Chidozie Uzoezie

TAAG Angola Takes New Route Campaign to FITUR 2023

TAAG Angola Airlines will be exhibiting its products and services at the 2023 edition of FITUR, a global meeting point for tourism professionals, which will take place from 18 - 22 January, in Madrid, Spain.

FITUR will allow TAAG to raise awareness about the strategic Luanda-Madrid-Luanda route operated by TAAG since July 2022.

The exhibition will also allow TAAG Angola leverage its brand and reputation in the international market, meet with strategic partners and suppliers, collect analytics about the aviation sector in Europe, follow-up the industry trends and insights, while highlighting Angola and TAAG destinations to a global audience.

TAAG offers three-weekly flights between Luanda and Madrid with departures from Luanda on Tuesdays, Thursdays, and Sundays. The route is operated by a Boeing 777-300ER offering 289 seats, including 8 in First class, 53 in Business class, and 228 in Economy class.

Overall, TAAG Angola has flown more than 19,500 passengers since the beginning of the Luanda-Madrid operation in July, 2022.

The perspectives for 2023 are quite optimistic, following fewer restrictions related to the pandemic, and travel recovery pace, not to mention the strong diplomatic and business relationship between Angola and Spain.

According to the Embassy of Spain in Angola, there are more than 60 companies operating in-country from multiple business segments, such as energy, banking, construction, industry, health, education, agriculture, and geology. It ́s fair to conclude that Angola has become a key country for Spain's growth strategy in Africa.

Passengers are already benefitting from the codeshare and interline partnership signed by TAAG and IBERIA in May 2022. Customers of both airlines can acquire a single ticket in local currencies suitable for both airlines’ itineraries, accessing TAAG/IBERIA destinations combined.

IBERIA passengers in transit or departing from Madrid have Luanda as a key gateway to the African continent, meaning entrepreneurs, tourists, and traffic overall are redirected to Angola and TAAG destinations in Africa and South America.

TAAG passengers in transit or departing from Luanda may have Madrid as a destination or connection to other European cities such as London, Porto, Amsterdam, Rome, Milan, Geneva, Zurich, Brussels as well as domestic destinations in Spain.

Developing the Luanda-Madrid route is part of TAAG's vision to transform Luanda into a strategic hub in Africa, considering the country's geographic competitive advantage able to facilitate connections between East-West (Asia-Africa-America) and North-South (Europe-Africa).

TAAG Angola Airlines was founded in 1938 and it is based in Luanda, Angola's capital city. It currently flies to 14 domestic and 13 international destinations.

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