Lufthansa’s Premium On-Board Experience Launches in First Class

Lufthansa’s new premium onboard experience, FOX (Future Onboard Experience), launched successfully in First Class on March 29.

FOX represents one of the largest investments in the onboard customer experience in Lufthansa’s history. FOX was developed over a period of two years, involving more than 110 test flights, and incorporated feedback from over 500 crew members and more than 9,000 guests.

With its new service concept, Lufthansa is revamping all service elements and processes on board – on all long-haul flights and in all travel classes. First Class is leading the way.

New in First Class:

In addition to new tableware, a varied gourmet breakfast – including caviar upon request – and an expanded beverage menu featuring new cocktails, long drinks, and mocktails, the First Class menus in particular are set to be a memorable experience: They showcase modern, light fine dining – conceived by two-Michelin-starred chef Christoph Kunz.

With his restaurant Komu in Munich, he is one of the defining voices of modern and creative haute cuisine. With FOX, First Class travelers enjoy a curated selection of smaller courses, consisting of trilogies for the amuse-bouche, the appetizer, and the dessert.

For the main course, guests have a choice and can decide between a single dish and a tasting menu. Together, Christoph Kunz and Lufthansa have created a high-quality yet surprising concept.

Aside from the new FOX menus, First Class travelers on Lufthansa will continue to enjoy the popular caviar service, which has been one of the “Lufthansa Signature Moments” since the introduction of First Class.

In addition to the excellent caviar served with the traditional accompaniments of lemon, egg, shallot, and crème fraîche, blinis are now also served – traditionally on a mother-of-pearl spoon, which is also new on board.

Lufthansa is also offering First Class guests an even more premium champagne selection: For the first time, the airline is serving the exquisite Prestige cuvée La Grande Dame from the renowned Veuve Clicquot.

In addition to the rotating selection of premium champagnes, which will continue to be offered as before, First Class guests can now enjoy the exceptional quality of La Grande Dame on every flight.

The innovative amenity kit from BABOR rounds out the premium travel experience in FOX First Class. With the amenity menu, guests can individually select cosmetics and skincare products that perfectly suit them and their skin’s needs. The crew then brings guests the chosen products directly to their seats.

The new FOX Premium Service is available on all long-haul flights.