Qatar Duty Free (QDF) has partnered with Dior for a worldwide exclusive launch of Tobacolor at a grand unveiling ceremony at the Dior boutique at Hamad International Airport.
Tobacolor - an oud, inspired by notes and tones from the Middle East – marks the first-ever launch of a Maison Christian Dior fragrance within travel retail and will be exclusively available at QDF during February before becoming available worldwide.
As part of its position within a powerful trinity of a retailer, an award-winning airport, and a global airline, QDF is uniquely positioned to partner with travel retail brands to launch products and services, bringing exclusive experiences to customers.
HIA and its award-winning partner, Qatar Duty Free (QDF), have developed pioneering partnerships with leading luxury brands to bring travellers the world's best in airport entertainment, leisure, and attractions.
Passengers flying with Qatar Airways in February will receive personalized invites to visit the Dior boutique to discover Tobacolor and are offered a complimentary engraving on the purchase of any 250 ml bottle of the Maison Christian Dior fragrance.
The airline’s Premium Class passengers are also invited to collect a discovery size bottle of Tobacolor from the boutique. Those looking for a unique gift can purchase customized ‘Qatar’ gifting sets featuring Arabic calligraphy along with their purchase of the Tobacolor fragrance.
Tobacolor can be found at the Dior Boutique inside the Beauty Store of QDF’s South node retail plaza, which includes an impressive selection of global brands such as Dolce & Gabbana, Tom Ford, Estee Lauder, Lancôme, and Yves Saint Laurent.