A Sweeter Stay: Moxy Hotels Launches Sweet Moxy Fest

Moxy Hotels has launched its ‘Sweet Moxy Fest’ brand campaign, in collaboration with the creative candy brand Amos.

The campaign will bring three limited-edition candy-inspired cocktails along with a series of interactive lobby experiences to 10 participating Moxy Hotels across Shanghai, Suzhou, Ningbo, Chongqing, and Shenzhen, infusing Moxy’s signature social vibe with a sweet and playful twist to kick off the new year.

“Today’s younger travelers are seeking more than just a place to stay – they want experiences that feel personal, playful, and connected to the world around them,” said Betty Tian, Managing Vice President, Customer Group, Greater China, Marriott International.

“Born for this generation, Moxy is designed to engage with guests, not simply host them. Together with Amos, we transform candy into a fun, interactive, and shareable experience, bringing Moxy’s playful DNA to life and infusing every stay with a sense of sweetness and social energy.”

Candy Meets Cocktails, Fun in Every Sip

Moxy shakes things up with three limited-edition New Year candy cocktails that blend Amos’ creative gummies into delicious and auspicious drinks: Wish Come True features Amos’ Orange Gummies, offering a bright, juicy texture to a refreshing sip; Rising Higher mixes in Building-Block Gummies for a rich, layered and creamy drink; while Abundance Always features lively 3D Goldfish Gummies, adding a playful and refreshing finish.

Upon check-in, guests will receive a Moxy Coin to redeem one of these special cocktails, in addition to the complimentary standard welcome cocktail and mocktail. This exclusive offering starts their stay on a sweet and spirited note.

Guests can use the Moxy Coin to unlock a lineup of playful, interactive experiences across the lobby: spin the Lucky Wheel for playful challenges or gifts or try the Candy Claw (available at select hotels) to grab Amos treats or themed merchandise.

The interactive Sugar Boost Station allows guests self-serve anytime to top up their sweet energy, while candy-themed décor and custom plush toys create a natural Candy Vibe, perfect for capturing stunning photos to share.