More For Taste Buds: Starbucks Set For Cape Town Debut
There is now more to drink in the Mother City. Starbucks has affirmed its bullish view on the South African market with a bold expansion into Cape Town, scheduled for later this year.
Starbucks remains committed to its expansion strategy and vision, which is to provide all South Africans with an extraordinary experience and offering, from both a customer and partner perspective, despite the COVID-19 pandemic.
The Starbucks’ launch into Cape Town was initially intended to happen in June, but was put on hold due to the global COVID-19 pandemic.
With several leases now in place in the Mother City, and investment initiated in the requisite supply chain, which the company has now brought in-house, Starbucks Southern Africa is now embarking on building its Cape Town team.
Rand Capital Coffee’s expansion journey will initially result in at least 50 permanent new jobs, with the further employment of local artists, construction contractors, and artisans.
Starbucks will offer an experience consistent with the values and store atmosphere that Starbucks is known for globally, designed to reflect the most beautiful city of them all.
Starbucks began in 1971 as a roaster and retailer of beans, ground coffee, tea and spices, with a single store in Seattle.
Today the company connects with millions of customers every day with its own special taste and offering that has seen the company grow to more than 30,000 retail stores in 80 markets.