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KLM and LIFT Take South Africans on Sky-High Dutch Experience

  • Writer: Chidozie Uzoezie
    Chidozie Uzoezie
  • 7 hours ago
  • 2 min read


KLM Royal Dutch Airlines, in partnership with local premium carrier LIFT, gave South African travellers a surprise taste of Dutch hospitality at 36,000 feet with a one-of-a-kind inflight activation on flights departing from both Johannesburg and Cape Town.


In an exciting collaboration designed to bring the essence of the Netherlands to local skies, KLM and LIFT transformed two domestic flights, the 9:30 AM departure from Johannesburg to Cape Town and the 4:00 PM return, into a festive celebration of Dutch culture and world-class airline service.


As part of the experience, travellers enjoyed a surprise inflight bingo game with Dutch-themed prizes, followed by a curated onboard offering that included KLM’s signature amenity kit, an ornamental Dutch house, traditional Dutch stroopwafels, clog ornaments from the Dutch embassy, and a Tony’s Chocolonely chocolate.


Each traveller received a specially designed Dutch-inspired boarding pass, and a few lucky passengers had caricatures of themselves drawn mid-flight by Palettes of Joy. To top it off, everyone on board was gifted an exclusive discount code offering 10% off a future KLM flight booking.


These days, it’s not just about how far or how often we travel — it’s about how well we travel. Both KLM and LIFT believe in slowing down, embracing the journey, and turning every trip into something meaningful. This one-of-a-kind activation is part of KLM’s commitment to strengthening its ties with the South African market and showcasing the airline’s award-winning hospitality – even before passengers board an international flight.


“This collaboration is all about celebrating the joy of travel, the magic of mid-air moments, and the spirit of partnership. We’re thrilled to work with KLM to bring such a fresh and fun Dutch-inspired experience to our passengers.” says Haydn Henning, Brand Manager at LIFT. “We are always looking at ways to ‘Surprise & Delight’ our passengers and what better way to do that than with a few rounds of Bingo, great prizes and good laughs at 36 000 feet!! We love treating our passengers with  elevated onboard experiences.”


“South Africa is an incredibly important market for KLM, and this collaboration with LIFT is a fun and creative way for local travellers to engage with the KLM brand,” says Wilson Tauro, Country Manager Southern Africa at Air France-KLM. “Our goal was to deliver a memorable surprise that not only celebrated our Dutch roots but also gave passengers a little taste of what flying with KLM feels like. We’re proud to partner with an innovative airline like LIFT to bring this experience to life in such a uniquely local way.”


KLM continues to offer daily flights from Johannesburg and Cape Town to Amsterdam, connecting South Africans to over 160 destinations worldwide through the airline’s extensive global network and world-renowned service. LIFT continues to connect South Africans with its world-class service, offering convenient flights between Johannesburg, Cape Town and Durban.


To learn more or book your next international journey, visit www.klm.co.za — and for seamless local connections, fly LIFT by booking at www.lift.co.za.

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Comments (125)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

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Guest
Feb 27, 2023

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