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  • Chidozie Uzoezie

Is the Cost-of-Living Crisis Changing the Way We Holiday?

Following years of restrictions, people want to make up for lost time and reschedule trips they may

have had to cancel. According to Google search data, the number of people looking for ‘cheap

holidays’ online has soared, especially among those planning to get away in 2023.

New research from World Travel Market London (WTM) shows that 64% of people have already booked or planned a holiday for 2023 and just 16 per cent of people surveyed are scrapping their plans to go abroad completely.

Although people are still choosing to go on holiday, the kind of break they are booking has changed.

Now, it's all about finding the best deal and scaling back on luxuries.

Recent WTM research showed that one in five of those surveyed had decided to ‘trade down’ by

staying at cheaper hotels and flying with budget airlines. With bills higher than ever and a looming

recession it’s not surprising that people are looking to make the most of their money when booking

a break.

And what luxuries are holidaymakers most willing to give up to reduce costs? Almost 40 per cent of

people would sacrifice 5* hotels, 33 per cent would give up more legroom and 32 per cent would get

rid of extra luggage allowance, according to WTM data.

However, there are some things we are more reluctant to sacrifice. Guaranteed good weather and a

location close to the main sites are still things people are keen to keep as part of their annual break.

In the face of an ever-rising cost of living, it seems unusual that people are still prioritising holidays,

so what’s the impetus for the demand?

According to Euronews, the Association of British Travel Agents said: “Over the years, customers

have repeatedly told us, that holidays are one of the last things they will cut back on when looking to

ease financial pressures on hard pressed budgets.”

World Travel Market research seems to back this, as of those that are already planning a break, a

majority said they were hoping to go away twice in 2023. The top two types of travel were classic

beach holidays and family trips.

Crucially, World Travel Market data also shows that nearly half of the people that have booked a

place in the sun did so, because they want to have something to look forward to.

Discover more trends at World Travel Market London, 7-9 November 2022


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Comments (25)

Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!


Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.


Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.


Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..


Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.


Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


Dec 15, 2022

WoW. Amazing Review. 👍


Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

Aug 07, 2023
Replying to

Where is here.


Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.

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Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.

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