Brussels Airlines Elevates PaxEx with Improved On-board Products

Brussels Airlines is enhancing the passenger experience in its different booking classes, both on short-haul and long-haul flights. The biggest investment goes to Premium Economy on long-haul flights, with improved tableware and more meal options and an improved service flow, but other booking classes will see improvements too.

The Belgian airline is on a journey to improve its passenger experience. The airline already announced a full renovation of THE LOFT, the award-winning lounge in Brussels, as well as free Wi-Fi for all passengers and brand-new cabins on the long-haul fleet.

In parallel, Brussels Airlines is enhancing its soft product: Business Class flights departing from Brussels now offer a unique culinary experience crafted by double Michelin-starred chef Glen Verhasselt, showcasing the best of Belgian cuisine. Since this year, flights departing from the airline’s African destinations feature African-inspired dishes, all served on redesigned, modern, and premium tableware.

Elevated Premium Economy

Eye-catcher of the next round of improvements is the elevated Premium Economy. Enhancements for this long-haul product include:

• New tableware, with premium Chinaware, steel cutlery and a premium napkin.

• Three choices of hot meals during the main meal service

• Improved pre-landing meals on longer flights

• An enhanced starter

• Paper menu cards

• Improved headphones for the inflight entertainment

All these improvements will be rolled out throughout 2026, with the new tableware debuting as of mid-March.

Improvements in all travel classes, on the entire network

All passengers traveling with Brussels Airlines will notice product improvements in the coming months, including:

• An extra food component on the main meal tray in Economy Class on long-haul flights

• Reusable premium cups for alcoholic beverages in Economy Class both on short-haul and long-haul flights

• Fresh towels and a bottle of water before take-off on short-haul Business Class

• A curtain divider on short-haul flights between Business Class and Economy Class