Electric taxi company Sherbet London is setting out to offset 18 tons of CO2 emissions during WTM London 2019 by offering 1,000 one-way airport transfers and taxi rides within London. Sherbet London is the official taxi company for WTM London. There 40 WTM London and London Travel Week branded electric cabs in honour of the 40th anniversary of WTM London. The aim is to offset 18 tons of carbon emissions during the event by offering 1,000 rides in the electric cabs. Each Sherbet electric cab emits just 29g of CO2 per km as opposed to a typical diesel taxi, which emits 222g. WTM London attendees will have a front-row seat to the positive environmental impact of these cabs, by being able to view live CO2 offset measurements, which will be displayed on screens at the Sherbet London stand at WTM London and on the event’s website. Exhibitors and visitors are encouraged to book their airport transfer or London taxi journey with Sherbet Ride through a special online booking system https://sherbetride.com/wtm-booker/ during WTM London.