- Chidozie Uzoezie
PaxEx: DIOR and QDF Launch Dior Les Parfums Podium at HIA
Qatar Duty Free (QDF) and Parfums Christian Dior have launched a Dior Les Parfums Podium at Hamad International Airport (HIA), designed as a tribute to fragrance creation.
The podium invites customers to enjoy an immersive and multisensorial experience, introducing them to Dior places of inspiration, creation & expertise.
Dior Les Parfums takes passengers on a journey of discovery to experience the virtual Grasse gardens, with a 360° screen, encompassing them with beautiful aromas and transporting them to the south of France.
The installation features the full fragrance catalogue from Dior including Sauvage, Miss Dior, J’adore and its latest 2018 fragrance creation, Joy by Dior. The podium is also equipped with wrapping stations, and consultation opportunities with beauty advisors.
Passengers are also able to discover other fragrances from the Maison Christian Dior Collection, with the launch of the new Rose Kabuki fragrance.
Earlier this year, Qatar Duty Free launched the Maison Christian Dior boutique located in the main retail atrium of HIA. The boutique showcases the creations of François Demachy.
QDF boasts more than 90 elegant boutiques and luxury, high-end stores, and over 30 restaurants and cafés. Luxury brands available at the airport include Tiffany & Co., Gucci, Bulgari, Hermès, Burberry, Moncler, Rolex and Harrods.