The entrepreneur behind one of the world’s most successful adventure travel companies will speak at the 2018 WTM London in November. Bruce Poon Tip, founder of G Adventures, will share his expertise on the industry and share insight into his company’s remarkable success during a keynote speech on day one, Monday November 5. The appearance of the Canadian entrepreneur, who set up GAP Adventures (later renamed G Adventures) in 1990 at the age of 22, is part of WTM’s commitment to bring the best speakers to the event, which will offer an unrivalled business ideas for delegates. For 28 years, Poon Tip has been rallying his global workforce, which comes from different backgrounds and cultures, around the unifying purpose of ‘we love changing people’s lives’. During his keynote speech, Poon Tip will explain how the leading small group adventure operator uses this unified purpose to drive outstanding business results and to transcend travel, creating positive social impact that makes employees feel as though they are part of something greater than themselves. He will also reveal the results of the first global ‘State of Purpose in the Travel Industry’ survey for travel agents, and provide insights from the company’s learnings as a purpose-driven travel brand, reminding the travel industry why we love working in travel, and the impact we can have. G Adventures now takes over 200,000 travellers on more than 700 tours in over 100 countries and has won global accolades for its workplace and management ethos as well as its commitment to social enterprise and ethical travel. G Adventures has led the way in small group travel for over 25 years, enabling people to see the world as well as supporting local communities. Over that time, G Adventures has changed the landscape of adventure travel and continues to innovate. Bruce Poon Tip will speak on day one of WTM London, Monday November 5, from 14:00-14:45 on the Global Stage. A leading global event for the travel industry, WTM London is the hotbed of ideas for the travel and tourism industry. It is at WTM London that the ideas that fuel the future of the industry are born. WTM London 2018 is a must-attend 3-day travel event. It'll take place from 5-7 November 2018 at ExCel London. See details on http://london.wtm.com.