Emirates and Kenya Tourism Board Partner to Drive Inbound Tourism

Emirates and the Kenya Tourism Board (KTB) have signed a partnership agreement at the 2026 Arabian Travel Market, to strengthen collaboration and support the growth of inbound tourism to Kenya.

Already one of the most consistently in-demand destinations on the airline’s Africa network, the partnership will build on this strong demand and help unlock new opportunities for Kenya to attract visitors from emerging and established markets around the world.

Tourism is a key pillar in Kenya’s economy, creating thousands of employment opportunities and serving millions of tourists who visit the country each year.

The Kenya Tourism Board has bold plans to establish Kenya as the most visited tourism destination in Africa, with a year-round calendar of diverse, sustainable and authentic experiences that appeal to a swathe of international visitors.

Under the framework of the partnership agreement, Emirates and KTB will explore joint initiatives to promote Kenya in key markets on the airline’s global network, showcasing the breadth of Kenya’s year-round tourism offering, and encourage more travellers to visit.

The partners will also closely collaborate to develop programmes for trade partners and tour operators that educate and excite the industry, such as incentives, familiarisation trips and other marketing initiatives.

Last year, Emirates marked 30 years of operations to Nairobi and, during that tenure, has established deep-rooted ties with local communities and the travel trade ecosystem.

Earlier this month, the airline’s tour operating arm, Emirates Holidays, signed a Memorandum of Understanding with the Kenya Association of Travel Agents to stimulate outbound travel by equipping over 300 travel agencies with enhanced product and network insight and competitive promotional opportunities.