Comtrade Digital Services has developed Adnexa, a digital platform that could make airlines €6 million in ancillary revenue per year.

Adnexa is a fully automated system which pairs passenger data with relevant advertising content. It can be tailored to the specific needs of an airline company.

The application which was unveiled at the just concluded Aviation Festival in Singapore, enables advertisers to create custom-made campaigns which will be matched with passenger profiles within their target audience.

The tool will help to grow profits for airlines by generating a steady and easily-managed revenue stream. Adnexa will also improve passenger experience.

The highly adaptable solution utilizes an advanced algorithm to create a seamless and transparent auction-based digital advertising marketplace.