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Sofitel Presents New Brand Campaign Film “The Encounter”



Where free minds meet


Somewhere there is a world where destinies collide. A world where one can spread their wings and wander, exactly as one wishes. In April, Sofitel takes us to this very special place with its new campaign starring Gillian Anderson and Dali Benssalah, the brand’s two ambassadors.


A short film immortalized in the Sofitel Mexico City Reforma, an iconic hotel that unites past and present at the heart of a city with a rich culture. An ideal location to embody the brand's striking new vision.


Where lives are played out in parallel


Sofitel’s new campaign is captured on film at the iconic Sofitel Mexico City Reforma, one of the brand’s flagship locations. Mexico City. A colorful setting with multiple facets, from historical details to contemporary touches, explored by two new ambassadors.


Two celebrities, two free minds, living the Sofitel experience differently, each at their own pace, guided by the same desire for freedom. For one, a film shoot at a colourful outdoor market, an exploration of local traditions and a lively gastronomic experience.


For the other, wellness, sport, adventure and laughter with friends. The result is a two-and-a-half-minute film, titled The Encounter, about the beauty of how two lives, two free minds from different and diverse cultural backgrounds, intersect until they finally meet.


Where Sofitel is transformed


Amongst the newly established Sofitel pillars, we have the Cultural Link. Much more than a logo, these two interlacing geometric curves symbolize the encounter of ideas, people and cultures.


This campaign beautifully conveys this concept and the brand’s values. The French zest comes to life with the open mindsets of the two protagonists. The heartfelt service culture is illustrated by the discreet (yet essential) contributions of the Sofitel team members.


Where local cultures are preserved


All year long, Sofitel promotes local cultures and makes them accessible to as many people as possible through partnerships with arts institutions across diverse genres. In this campaign, the brand pays tribute to cinema and Mexican culture, by showcasing Mexico City’s National Museum of Anthropology and a traditional market.


Sofitel embodies a more sustainable and committed luxury highlighting local artists and local cultures, a way to give back to the communities where Sofitel’s 120 hotels are located.


Discover the campaign video here

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

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Guest
Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


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