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Marriott International has launched the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey.
To power its network of owned channels, Marriott is exclusively collaborating with Yahoo, an industry-leading unified stack advertising platform.
The Marriott Media Network initially will offer brand advertisers exposure to travelers in the U.S. and Canada, ultimately expanding to travellers globally including all the more than 164 million members in Marriott Bonvoy, the company’s award-winning travel program.
The network is expected to feature premium inventory spanning its owned channels including display, mobile, video, email and digital out-of-home (in-room television and digital screens) when fully deployed.
For brand advertisers, the Marriott Media Network will offer an unprecedented combination of scale and personalized media to an audience of in-demand, high-intent travelers.
For travellers and guests, tailored brand experiences will drive smarter purchase decisions and a more fulfilling travel experience.
The Marriott Media Network will provide travelers with relevant products and services during their travel journey, including throughout their path of purchase, pre-arrival and during their stay. Marriott’s audience has intent, and travelers will be in the right mindset when receiving these offerings.
Marriott’s media partnership with Yahoo spans supply and demand with Yahoo SSP serving as the exclusive access point for activating the Marriott Media Network supply.
In addition, the global Yahoo ad sales team will lead demand generation and sales across Marriott’s paid media and the Marriott Media Network, leveraging Yahoo’s expanded Demand Side Platform.
The exclusive offering is one of Yahoo’s strategic full-stack collaborations, highlighting Yahoo’s unique ability to support advertisers and publishers in unlocking the full value of their content, audiences, and marketing.
Yahoo offers both buy- and sell-side capabilities as well as an exchange – all tightly integrated to work better together.
The Marriott Media Network will help open innovative opportunities to connect and personalize ad experiences across paid and owned media channels.
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Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.
Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.
Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..
Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.
Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue
WoW. Amazing Review. 👍
I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here
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