PaxEx: Lufthansa Enhances Travel Experience with New Menu Plan

What food options are available on my flight, and which meal would I like to pre-order? What drinks would I like? How can I ensure that I will receive my favorite meal?

Thanks to the Lufthansa Group's new “Culinary Journey,” guests flying with Lufthansa, SWISS and Austrian Airlines will find it even easier to pre-order and enjoy their favorite meals and snacks.

The “Culinary Journey” bundles all food and beverage offerings for the entire flight experience, regardless of whether guests are flying with one or more Group Airlines on their trip. It includes the digital menu, pre-order options, and a feedback function. The offerings vary depending on the airline and travel class.

Premium in all travel classes

Customers can access the new offer either directly via the Lufthansa Group app, the website, or via a link in the information email sent before departure. The appropriate culinary selection is automatically provided for each guest based on their booking.

Whether it's a short-haul flight in Economy Class or a long-haul flight in First Class, the “Culinary Journey” offers a tailor-made experience in all travel classes. Guests also benefit from this if they have a connecting flight and are flying with more than one Lufthansa Group airline.

For example, a guest who has booked a trip with several flights can travel with Austrian Airlines from Vienna to Frankfurt and from there with Lufthansa to New York – and select their meals and drinks in advance for both flights via the “Culinary Journey”.

Tailor-made cuisine on every flight

“For the first time, customers flying with Lufthansa, SWISS and Austrian Airlines can see all their food and beverage options for their flight at a glance - even on connecting flights with different airlines,” explains Caroline Drischel, Senior Vice President Customer Journey for the Group.

“The ‘Culinary Journey’ makes the comprehensive range of services offered by the Lufthansa Group, which we represent with our premium airlines, even more consistent and enjoyable for our customers than ever before.”

More choice and guaranteed favorite dishes

Additionally customers often benefit from an expanded range of meals that may not be available later on board. For example, passengers on long-haul flights can choose from up to nine main courses, including exclusive creations prepared especially for users of the new service. The “Culinary Journey” also gives travelers the certainty that they will always receive exactly the meal they want.

On shorter flights, guests can choose from a range of tasty buy-on-board products such as sandwiches, bowls, salads or cakes. They also benefit from an exclusive 10 percent discount. Pre-orders enable better planning for flight catering, which helps reduce food surpluses.

The offer also includes a direct option for providing feedback and preferences so that customer opinions can be incorporated into the further development of the “Culinary Journey.”