Hilton Launches New Apartment Style Extended‑Stay Brand

Hilton has launched Project H3 - an inventive new extended-stay brand designed to meet the needs of the rapidly expanding $300 billion workforce travel market – the long-stay guest that never stopped traveling, even throughout the pandemic.

Through extensive research, Hilton has created a hotel product for this vastly underserved group looking for apartment-style accommodations for 20 nights or more, built with the staying power of Hilton’s award-winning hospitality.

Launching in the U.S. under the working title Project H3 as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay solution is the newest addition to Hilton's portfolio of world-class brands.

The product provides a reliable and consistent foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name.

The new extended-stay brand will appeal to the long-stay traveler through signature elements including, deliberate design, spacious apartment-style accommodations, and nontraditional lobby experience.

From luxury to premium economy, Hilton has a rich history in building brands for every guest and every travel occasion. The addition of this new extended-stay brand enhances Hilton’s diverse brand portfolio which has more than doubled in the past 15 years, including the recently announced Spark by Hilton brand, building on Hilton’s dynamic approach to the rapidly changing marketplace.

Project H3 will participate in Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s portfolio of more than 7,200 properties worldwide.

Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.