Ethiopian Airlines Renews USD 110 Million Deal with SabreSonic

Ethiopian Airlines and Sabre Corporation have renewed their long-term strategic partnership for another seven year with minimum commitment of USD 110 million.

Under the agreement, Ethiopian airlines will continue to use Sabre’s passenger service system, SabreSonic, enabling it to automate sales and service, helping it to maximize revenue opportunities and create efficient airport experiences for travelers.

Furthermore, Sabre’s Intelligence Exchange will help enhance the airline’s passenger experience through providing intelligent real-time insights to help make more informed business decisions.

The expanded agreement will also include Sabre’s Dynamic Availability– which will help Ethiopian airlines earn incremental revenue by enabling proactive response to ever-changing travel conditions with optimized pricing – and Sabre’s Group Optimizer, which will help the carrier optimize the processes for managing group reservations, an area difficult for many airlines to streamline today.

These solutions will provide the airline with competitive advantage by providing intelligent recommendations based on market demand and competition.

Sabre’s robust travel platform and secure solutions provide the technology on which airlines, agencies and hoteliers rely. The company is committed to continue to accelerate innovation in the travel industry.

Its multi-year tech transformation will provide the agility, scalability and stability needed to modernize the travel experience, another step toward Sabre’s vision to create a new marketplace for personalized travel.

Based in Texas, Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers.