• Chidozie Uzoezie

'Dubai is Open': Emirates Drives Message Home with New Campaign

In case you haven’t heard or noticed, Dubai is open for business and tourism, and Emirates wants the world to know it.

Throughout the winter travel season, the airline will run a multi-million dollar global campaign to promote Destination Dubai, including advertising spots and key partnerships to provide travellers with extra value.

Emirates’ multi-channel advertising campaign, which showcases Dubai’s diverse attractions to those seeking a winter getaway, will initially launch in the UK and key European markets on television, online and social media channels.

The airline has also partnered with Dubai Tourism on a promotion to offer complimentary stays at the JW Marriott Marquis to all Emirates customers visiting Dubai from 6 December until 28 February 2021.

Economy Class passengers will receive a free night’s stay, while First and Business Class passengers can enjoy two complimentary nights’ stay at JW Marriott Marquis located near attractions like the Dubai Mall, Burj Khalifa and the Dubai Opera.

Emirates will also create bespoke pages on for its campaign, so travellers can find the latest information on travel to Dubai, including entry requirements and experiences.

Emirates has reinstated passengers flights to 100 destinations, providing easy access between Dubai and key cities across Africa, Asia, Europe, the Americas, and the Gulf and the Middle East.

Dubai offers visas on arrival for citizens of over 50 countries. For more information on visas:

International visitors to Dubai may require COVID-19 tests prior to arrival, for more information on entry requirements:

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