Conscious Choices: Etihad Launches World’s First Green Loyalty Programme

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Etihad Guest, the loyalty programme of Etihad Airways, has introduced Conscious Choices - a series of sustainability-focused initiatives to reward members for making ‘green’ choices and providing options to reduce their own carbon footprint.

Travellers wishing to fly and spend more consciously and sustainably can now earn Tier Miles, and other rewards for making sustainable choices.

Conscious Choices rewards travellers with Tier Miles and additional benefits for carrying less baggage on board and offsetting their flights’ carbon emissions using Etihad Guest Miles.

When not flying, members can earn Tier Miles by offsetting everyday emissions such as driving, with options ranging from one month to one year worth of offsets, as well as emissions such as cooling their home or cooking their dinner for a month up to a year.

Members can also earn Tier Miles by donating miles to a green cause, and by purchasing sustainable products from the Etihad Guest Reward Shop in partnership with Collinson and CarbonClick.

Members can also choose to ’go green’, by opting for a digital membership card instead of physical. Rewarding members with Tier Miles helps them on their way to maintain their existing tier or upgrade to the new tier to unlock even more benefits.

Etihad is the first airline in the world to reward frequent flyers for being more sustainable in the air and on the ground. The full benefits of the program will go live in January 2022.

Conscious Choices has been created to support Etihad’s overarching sustainability ambition to achieve net zero emissions by 2050, and halve 2019 emissions by 2035.