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  • Chidozie Uzoezie

ATW Partners with Euromonitor and ForwardKeys For Rejuvenation Roadmap

Reliable information about travel trends, customer sentiment and emerging travel patterns are crucial for both the recovery and resilience of the travel trade in the years ahead.

Africa Travel Week is therefore pleased to announce a partnership with two of the world’s top data-crunching companies: Euromonitor and ForwardKeys.

Africa Travel Week, headlined by World Travel Market (WTM) Africa and International Luxury Travel Market (ILTM) Africa, attendees will receive a discount code for 15% off all Euromonitor reports from 01 March to 30 April.

Reports will cover topics such as opportunities in services and payments in sub-Saharan Africa; the online travel and intermediaries in South Africa, as well as the online travel and intermediaries in Kenya.

“Companies around the world are rethinking their business models,” says Euromonitor’s Ayesha Makuyi. “Questions of survival are becoming more pressing. Our research helps companies re-evaluate their assumptions and identify new opportunities, using our global insights in different categories across the 210 countries and territories that we cover. We can answer questions like which markets to target, which segments are most promising, what actions should be taken, and what is the economic impact?”

“Our Travel Survey assists companies to stay on top of the latest innovations by understanding consumer trends, new business models in travel bookings, new consumer preferences such as post-pandemic traveller attitudes and behaviours,” she continues.

Euromonitor International monitors and analyses industry trends in travel globally and regionally from the “big picture” down to specific category levels by providing information on market sizes (historic and five-year forecasts), company and brand data, tourism expenditure, booking channels, and much more. Delegates can read Euromonitor International's latest travel innovation research at this site: Travel Rewired: Innovation Strategies for a Resilient Recovery.

ForwardKeys will provide relevant and comprehensive data for a global trends report that will be launched at WTM Africa. During the opening ceremony, speakers and panellists will unpack the data from the trends report, analyse the implications and discuss the recommendations that arise from this report.

Olivier Ponti, VP of Insights at ForwardKeys, explains relevant data will play a crucial role in helping rebuild the travel and tourism sector in Africa.

“As one of the world’s leading travel analytics firms, ForwardKeys feels strongly about rebuilding the travel and tourism sector in Africa,” he said. “We can help tourism organisations, hoteliers and travel operators kickstart their new plans and marketing initiatives with solid, reliable travel intelligence.

With travel re-activation taking place across the Americas, Europe, the Middle East and Africa, improved flight connectivity between many African nations with the world, exciting new airport hubs arising - now is the time for experts to share their wealth of knowledge and get back to doing what we love best.... to travel!”

“We partner with World Travel Market Africa every year,” Makuyi concludes. “It is a leading travel event in the region, and we have seen the show grow. So, we are delighted to be a partner in such a prestigious event.”

“We are excited to partner with two of the world’s top data-crunching companies so we can provide delegates with the data and information they need to gear up for the future of travel and tourism,” concludes Martin Hiller, Content + Creative Director: Travel, Tourism and Creative Industries at RX Africa, organisers of Africa Travel Week

Make sure you don’t miss the opportunity to reconnect at WTM Africa and get insights on the latest trends and statistics. Register today.


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Comments (25)

21 sept 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!


30 sept 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.


24 oct 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.


10 nov 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..


18 nov 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.


04 dic 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


15 dic 2022

WoW. Amazing Review. 👍


07 ene 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

07 ago 2023
Contestando a

Where is here.


27 ene 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.

More Info :


27 feb 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.

More Info :

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