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  • Chidozie Uzoezie

Africa Travel Week to Feature Bumper Content Programme

Participants at the 2021 Africa Travel Week should be looking forward to having a great time at the show, as it will feature the best contents and programs yet, with over 40 compelling panel discussions and presentations by industry experts.

The presentations will be dealing with some of the most immediate opportunities and challenges affecting Africa’s tourism sector in times of COVID-19 and beyond.

Held virtually over three days, from 7 to 9 April, ATW’s ContentProgramme will feature two tracks tackling important topics like the Gen C traveller, the changing landscape of the outbound market, rethinking tourism planning to deal with uncertainty, and leveraging domestic tourism, among many other captivating industry-relevant topics.

The three-day Content Programme is the prelude to a series of ATW Connect webinars and events which will be hosted throughout the year, culminating in the hosting of a Live in the City event in Cape Town planned for September.

Beyond the virtual show, Africa Travel Week provides a platform for tourism stakeholders in Africa to connect, engage and learn from each other throughout the year with the spirit of #MakingTravelHappenAgain.

Some of the many highlights of the 2021 ATW Virtual Content Programme include a series of Responsible Tourism panels hosted by Professor Harold Goodwin, a panel discussing trends in destination marketing and influencer roles in shaping the new tourism landscape led by iambassador CEO and founder Keith Jenkins, and a ministerial roundtable and content sessions hosted by the African Tourism Investment Summit in partnership with the International Tourism & Investment Conference.

From 7-9 April, 2021, the ATW will have as its focus inspiring, educating, and helping to rebuild the travel and tourism industry. Hosted panel discussions and presentations, along with the virtual events will shine a spotlight on the opportunities for travel to Africa.

The full program will be available shortly. Register to attend: For more information on WTM Africa Virtual, visit:

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