PaxEx: Lufthansa Group Partners with eDreams ODIGEO For NDC
eDreams ODIGEO and Lufthansa Group airlines have signed a new distribution agreement based on IATA’s New Distribution Capability (NDC).
The strategic agreement involves all four leading travel agency brands of eDreams ODIGEO business (eDreams, Opodo, Travellink and GO Voyages) and Lufthansa Group airlines (Lufthansa, Swiss, Austrian Airlines and Brussels Airlines).
The partnership will allow travellers to enjoy a modern air retailing experience for travel to 270 destinations in 105 countries.
With the partnership, travellers will benefit from the attractive NDC Smart Offer: Lufthansa Group airlines’ most competitive fares and exclusive ancillary services.
Combined customer-centric technology will enable an enhanced traveller shopping experience and personalization for eDreams ODIGEO’s 18 million customers on its 261 booking platforms.
As part of this deal, eDreams ODIGEO and Lufthansa Group airlines agree to become preferred partners for joint innovation initiatives that add value to travellers, such as the development of new and innovative travel ancillary services.
eDreams ODIGEO is Europe’s largest online travel company and one of the largest European e-commerce businesses.