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  • Chidozie Uzoezie

Hilton Builds on Success of 'Expect Better. Expect Hilton'


Hilton is following up on the success of its first-ever celebrity-focused campaign starring Anna Kendrick with new “Expect Better. Expect Hilton.” TV commercials and social content.

The new creative work, which will roll out over the coming months, showcases the extra benefits that guests receive when they book directly with Hilton’s family of 17 brands.

Since the launch of Hilton’s “Expect Better. Expect Hilton.” campaign in September 2018, consumers have responded to the call for them to “expect better” when booking hotel stays directly through Hilton – receiving Hilton Honors perks such as Choose Your Room, free Wi-Fi and Digital Key plus the assurance of Hilton’s Price Match Guarantee.

The cheeky marketing campaign, where Anna’s personality and multi-generational appeal bring the innovative Hilton brand to life, has seen double-digit growth in brand consideration among leisure travelers who saw the TV ads, and increased consumers’ intent to book direct at Hilton.com or through the Hilton Honors app for their next trip.

Hilton launched the initial campaign in September 2018 after speaking with thousands of travelers and learning that many had been conditioned to expect less and approach travel planning with skepticism.

This latest iteration of the “Expect Better. Expect Hilton.” campaign was developed in partnership with advertising agency TBWA\Chiat\Day New York. It will include content for TV, radio and social-first digital content optimized for specific social media platforms. For example, for the first time, Hilton’s campaign will appear in Pinterest’s new ad units.

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
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