IHG Amplifies Campaign to Celebrate In-Person Connections
Hospitality giant, IHG Hotels & Resorts (IHG), is building upon We’re there, its global marketing campaign launched in June for Holiday Inn and Holiday Inn Express.
These two iconic brands will continue to enable people to travel and come together in-real-life (“IRL”) by surprising travelers with 10,000 free nights for stays at properties around the world.
By encouraging guests to #BeThereIRL, the brands will celebrate the in-person connections that have taken place in nearly 4,000 Holiday Inn and Holiday Inn Express hotels worldwide.
Kicking off during back-to-school season, Holiday Inn and Holiday Inn Express will make these in-person connections even easier by surprising travellers with 10,000 free nights via IHG Rewards Club points, through the end of the year.
Holiday Inn and Holiday Inn Express will award the nights to travellers through a series of fun surprise-and-delight moments on social media and through events in major cities around the world.
We’re there launched globally earlier this summer with two cobranded spots that embrace the experiences of people reuniting with those they care about most.
With hotel teams welcoming millions of guests through their doors, Holiday Inn and Holiday Inn Express hotels make travel more accessible for all and are uniquely positioned to help travellers be there to connect with those who matter most to them.