- Chidozie Uzoezie
Marriott Launches All-Inclusive Platform For Holiday Makers
Responding to consumers’ growing desire around the world for premium, worry-free vacations, Marriott International will launch an all-inclusive platform to serve the popular vacation segment.
Given growing demand for premium and luxury all-inclusive stays, Marriott International plans to build its platform by initially leveraging the following full-service and luxury brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott.
Guests at these brands will enjoy a distinctive all-inclusive vacation experience – along with the design aesthetic, culinary offerings and amenities – specific to each brand.
All-inclusive resorts bearing the Marriott Hotels brand, for instance, would cater primarily to families, while resorts bearing the W Hotels brand would cater to adults.
Marriott plans to further expand its all-inclusive portfolio worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio.
The new platform will provide the company’s 133 million Marriott Bonvoy members the option to earn and redeem points for this convenient, pay-one-price concept.