W London – Leicester Square has unveiled a super-charged new chapter for the hotel, unveiling a multi-million-pound transformation of all 192 guest rooms and suites.

As part of the W brand’s mission to fuel its guests’ lust for life, the hotel’s renovation shatters the traditional concept of luxury, through its provocative new look paired with innovative in-room technology to give guests full control of their stay.

Furthermore, W London has partnered with fashion visionary and dynamic artist, Jack Irving, to create a one-of-a-kind ‘techorative’ pillow, along with a range of immersive in-room experiences.

Much like its guests, every room at W London is unique. Ever the rebel, the hotel is the first in the UK to embrace the full DigiValet technology – one of the most advanced tablet-based systems in the industry which allows each guest to be in control of their stay right from check-in.

Each of the 192 rooms has had a bold makeover. The rooms have benefitted from structural upgrades along with daring new feature walls, refreshed avant-garde furniture and atmospheric lighting.

To amplify the re-imagined guest experience, W London has teamed up with daring fashion fantasist, Jack Irving, to create a limited-edition pillow collection. To celebrate the collaboration, guests can jump further into Jack Irving’s imagination through curated in-room experiences from the designer.

The limited-edition pillow by Jack Irving and new Mini Mega Bar will be available to experience in all 28 suites from mid-June and will be rolled out to all guestrooms later this summer.

W London – Leicester Square crystalizes the quintessential dual personality of the British soul. The sleek hotel features 192 luxurious rooms including 9 suites, 2 WOW Suites and 1 Extreme WOW Suite.

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