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KLM Offers Inspiration with Travel Guide on Amazon Alexa


KLM Royal Dutch Airlines has become the world’s first airline to offer an inspirational service via the Amazon Alexa smart speaker.

In conversation with the KLM bot, users are advised on suitable destinations, using a combination of images and spoken text. Users will also immediately be informed of the ticket price.

All Alexa users are now able to go in search of the KLM destination best suited to their wishes. KLM’s Travel Guide offers inspiration as well as personal advice in terms of flight duration, budget, travel dates and specifications, such a “city trip” or “beach holiday”.

Based on this information, KLM suggests the destination that best fulfils the passenger’s wishes, along with the ticket price and a short description. This KLM service will be available on all speakers running the Alexa operating system, with or without a screen.

KLM previously launched a travel guide on Google Home, which helps people find a suitable holiday destination. Also a departure planner is available that lets users know when it is time to head off to the airport.

Customers can use Google Home to find and book flights, get customised advice on what they should pack, based on their KLM destination, the duration of their trip and weather forecasts.

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