SKYdeals Launches Inflight Shoppertainment with Air France
Since January 2019, the e-commerce platform SKYdeals has been available on Air France long, medium and short-haul flights equipped with an internet connection to travelers from all countries.
Julien Sivan, CEO of SKYdeals, says: “We are pleased that Air France is giving SKYdeals the opportunity to deploy our new inflight shoppertainment services. From now on, we can experience a large number of preferred offers to passengers. It will be interesting to measure the evolution of buying behaviors on board, which is a world premiere. We would like to thank Air France for their trust and support.
With the arrival of Wi-Fi on the majority of the fleets worldwide, SKYdeals hope to be able to reach an audience of more than 200 million passengers a year within five years.
Freely accessible from any device, SKYdeals is available to passengers from Air France Connect, the connectivity portal of Air France.
Considered as the future of travel retail, SKYdeals relies on two major innovations. The first marketplace dedicated to travelers currently flying which allows brands to promote preferred offers to passengers available during the time of their flight.
The unique targeting capacity of SKYdeals allows to offer a unique shopping experience on board. SKYdeals has the ability to target offers based on the travelers’ profiles and destination.
Premium brands or confidential brands, already present or not duty free, will have the opportunity to offer passengers a series of exclusive offers on the platform, up to 50% off.
Inflight Shoppertainment features, consisting of a set of dynamic commercial offers, allow passengers to be entertain while enjoying advantageous offers.