Qatar Airways starts the year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’.

Inspired by Hollywood, the commercial takes passengers on a magical journey to a fantasy world that will capture their hearts and imagination.

The campaign, which launched on 17 January 2019, shows how flying with Qatar Airways transforms the entire experience of travel - and turns the familiar into something truly magical. Everything that Qatar Airways passengers see and do becomes an experience like never before.

The centrepiece of the new global campaign is a charming and visually stunning film portraying one family’s journey with Qatar Airways.

The fairy-tale voyage takes them from their flight through to the romantic streets of Paris, to the vibrant ice-rink and parades of New York City, the hustle and bustle of Hong Kong, the comfort and serenity of the airline's A380 lounge and the compelling mix of tradition and modernity of Doha - before the family finally return to their QSuite flat-bed - and then drift off to sleep in award-winning comfort.

‘A world like never before’ was conceived and created by 180 Kingsday and produced by iconic London production company, RSA Films (Ridley Scott Associates).

The new campaign includes film, digital, print, events and product campaigns featuring the airlines cuisine, service, in-flight entertainment and Oryx Kids Club. Watch it here.