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  • Chidozie Uzoezie

Sheraton Cairo Celebrates Iconic City with 'Heart for the City'


A weekend of celebration kicked off on November 7 at the Sheraton Cairo Hotel & Casino as it brought together guests, customers and locals to unveil its extensive transformation.

Having been ingrained in the city for over four decades, Sheraton Cairo was not only an iconic venue but also one that has deep roots into the local community, which made it a natural host for Sheraton’s “Heart for the City” experiential tour’s third stop.

The immersive experience captures Cairo’s heritage and brings to life legendary monuments that make Cairo magical.

Perched on the West Bank of the Nile River, the hotel enjoys a prime location, in the heart of the city, just steps away from the Egyptian Museum, the Cairo Opera House and the iconic 70-story Cairo Tower.


“Heart for the City” is a tour that celebrates communities and Sheraton’s role within them, featuring one-of-a-kind immersive experiences designed specifically for each destination.

Each experience features fun and unique visual perspectives on local icons, places, and ideas central to the city’s identity. The stop in Cairo highlighted the fact that the city is home to some of the most-recognizable structures on earth – the Great Pyramids, the Sphinx, and other unrivaled antiquities.

From an endless staircase to the watchful eyes of two imposing felines, guests will be engaged and entertained as they experience the city and Sheraton in a whole new way.


As a part of Sheraton’s transformation journey, the tour also offers visitors the ability to immerse themselves in the future vision of the Sheraton Hotels brand experience.


Guests will get a peek at the upcoming redesign of Sheraton via a dynamic projection mapping experience that will show visitors how the brand will utilize space redesign and curated amenities and services to enable gathering and productivity.


Along with the immersive vignettes, the Cairo stop featured Sheraton’s community voices programming that invited unique local personalities, businesses and groups to join at the hotel during the weekend to give talks, share demos and create presentations for guests and locals. The complimentary programming features thought leaders who led in-depth discussions and presentations in their areas of expertise.


Entry for all activities is free to all and can be booked by visiting www.HeartForTheCity.com Follow the tour and view pictures and videos at #HeartForTheCity and on Instagram @sheratonhotels.


“Heart for the City” tour kicked off on August 31 with a 1,500-person grand opening event at the Sheraton Saint-Hyacinthe Hotel (Québec, Canada), followed by a week-long celebration at the Sheraton Grand Seattle. Upcoming tour dates are as follows:


  • November 15, 2018: Sheraton Grand Sydney Hyde Park (Sydney, Australia)

  • December 6, 2018: Sheraton Santos Hotel (Santos, Brazil)

  • February 2019: Sheraton Grand Bengaluru Whitefield Hotel & Convention Center (Bengaluru, India)

  • Q2 2019: Sheraton Beijing Lize (Beijing, China)


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