Virgin Group and Virgin Atlantic will launch a new Virgin-wide loyalty programme, with unique and differentiated reward opportunities, to reward customers across Virgin branded companies.
The new loyalty programme will offer virgin members the chance to earn and spend ‘miles’, the currency of Virgin Atlantic’s frequent flyer programme, across a range of products and services.
A new company, Virgin Group Loyalty Company (VGLC), will be established to manage the new loyalty programme which will bring reward across the Virgin family into a single company.
Virgin Red, an existing loyalty start-up in the Virgin Group, will be integrated into the new loyalty programme. VGLC will launch in 2019 and will be owned by Virgin Group and Delta.
Virgin Atlantic's loyalty program, Flying Club, will continue to be owned and managed by Virgin Atlantic as its frequent flyer programme and will continue to use miles as its currency.
Flying Club members will continue to earn Tier Points and earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners as they do today.
In the future Flying Club members can look forward to an expanded range of valuable ways to earn and spend miles that will be powered by the new Virgin loyalty programme.
Andrew Swaffield has been appointed as CEO to lead VGLC. Andrew previously worked with British Airways for 17 years part of which was as the Chief Executive of Avios.
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Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.
Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..
Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.
Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue
WoW. Amazing Review. 👍
I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here
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