Global Brand Campaign: Turkish Airlines Sponsors CNN's New Show
Turkish Airlines has become the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder.
The show is a digital campaign which will further raise awareness amongst business and leisure travellers on the different services and offerings of TurkishAirlines.
Starting this week through a partnership with CNN International Commercial (CNNIC), the sponsorship of Quest’s World of Wonder sees Turkish Airlines billboards around every TV episode of the new immersive travel show.
Each month the 30-minute show produced by CNN Vision follows the inimitable Richard Quest as he visits a different destination to dig deep into its DNA, exploring what drives a city and the people who live in it.
The sponsorship also features a ground-breaking and stylish product placement that seamlessly integrates Turkish Airlines into the title sequence of each show, uniting CNN and Turkish Airlines in their shared passion for travel.
On digital, Turkish Airlines has exclusive advertising on a dedicated online destination within CNN Travel for the show and additional content about the cities that Quest explores.
In addition, a Turkish Airlines brand campaign will run across various CNN TV and digital platforms later this year.
Turkish Airlines flies to 304 destinations worldwide and the 13 destination which Richard Quest selected for this series provides a real cross section and mix of experiences.