Ritz-Carlton and Hearst Magazines Launch “The Stay”
The Ritz-Carlton have announced a global collaboration with Hearst Magazines Digital Media on “The Stay,” a groundbreaking digital campaign that explores the infinite possibilities offered by a stay at The Ritz-Carlton through the lens of five original short films.
To kick off the campaign, the luxury hotel brand and digital media company teamed up to launch a worldwide talent call in a bid to discover the next big talent in filmmaking.
The contest asks emerging writers and directors to submit screenplays setting the scene for their take on “what happens next” after two actors enter a bustling Ritz-Carlton hotel lobby, check in and are shown up to their suite.
A panel of 5 judges will select 5 winning writer/director(s) who will each receive a fully-funded opportunity to develop, direct and produce their short film, bringing their creative vision to life.
The judges include Academy Award-nominated director and writer Mike Figgis, YouTube’s head of content for the EMEA region Luke Hyams, Harper’s BAZAAR UK digital editor Sarah Karmali, Esquire.com culture editor Tyler Coates, and Lisa Holladay of The Ritz-Carlton.
The winning directors will each travel to one of 5 international Ritz-Carlton properties including the United Arab Emirates; Hong Kong; and Grand Cayman – to shoot their respective films.
The five finished short films will premiere in November across HMDM’s global luxury digital brands anchored on HarpersBAZAAR.com and Esquire.com across the U.S., Europe, Asia and the Middle East, as well as on Ritz-Carlton social and digital platforms.
To learn more about the contest and to enter, click here.