MyChicAfrica Digital Campaign Makes a Stop in Dakar
Launched last April by AccorHotels and Air France, the #MyChicAfrica digital campaign offers African influencers the possibility of becoming Ambassadors of their continent, both at the local and international level, in order to portray a bold and trendy Africa.
The premise is simple: an African influencer invites another influencer from the diaspora to their hometown to enjoy a tailor-made travel experience and discover Africa in the most unique way possible.
The adventure began last April in Abidjan with the famous Ivorian designer, Loza Maleombho. Loza welcomed actor Dycosh in her hometown, and introduced him to Ivory Coast’s many attributes and wealth.
Gastronomy, nature and contemporary art punctuated the days of both influencers, who shared their favorite aspects of Ivorian life on the MyChicAfrica Instagram account.
It is now up to the famous Senegalese singer, Faada Freddy, to offer Scheena Donia, an influencer from the Gabonese diaspora, an unforgettable 48-hour getaway in Dakar and introduce her to the effervescence of her hometown.
The first edition of MyChicAfrica was such a success that AccorHotels Africa is working on developing the MyChicAfrica brand content platform, the aim being to showcase a trendy, dynamic Africa through its flagship destinations.