Radisson Hotel Group Announces New Hotel Brand
The newly rebranded Radisson Hotel Group has announced Radisson Collection, a premium collection of exceptional hotels in landmark locations.
Driven by consumer demand for individuality and more personalized experiences, Radisson Collection brings together the finest hotels in the Radisson Hotel Group portfolio. 14 hotels are confirmed to join the collection following the launch.
Each hotel feels authentic to its location and offers the ultimate model for contemporary living. Radisson Collection hotels are united by exceptional design and experiences across dining, fitness, wellness and sustainability.
All hotel properties are situated in prestigious locations, close to prime leisure attractions and boast an individual and locally authentic atmosphere.
Radisson Collection will benefit from the power of the Radisson Hotel Group with a strategic market positioning and scale of a global brand.
The collection will give hotel owners an opportunity to join an international network while maintaining the identity and authenticity of their hotels and resorts through a flexible framework for affiliation and endorsement.
Radisson Collection is set to become a beacon for an aspirational lifestyle with bespoke interiors and stylish design pieces.
The exceptional guest rooms feature the Radisson Collection Sleep and Wellbeing Experiences, luxurious amenities as well as high speed Wi-Fi and TV streaming.
Led by a Yes I Can!SM customer service attitude, guests will always feel welcomed and personally recognized.
Spontaneous surprises and thoughtful gestures will create memorable moments for guests whether they stay for a week or just come by for a meal.
Each hotel will offer meaningful local touches providing guests with a genuine insight into the destination.