What You Need to Know About the African Tourism Card
Launched in Abuja, Nigeria last week, the African Tourism Card and Discount Loyalty Programme (ATC) is an initiative of the Federation of African Festival for Arts and Culture and TAGGED Technologies.
The ATC initiative was launched to promote tourism in Africa by offering discounts and loyalty points on purchases of goods and services from accredited/registered discount outlets within Africa.
The ATC which can be purchased at accredited sales points, comes with information on how it can be activated as well as list of accredited outlets where the card holder can redeem their discounts on offer.
Using technology, the program allows registered outlets to authenticate the validity of African Tourism Cards presented to them and offer discounts on purchases made based on the seller’s discretion.
Types of Accredited Discount Outlets
Hotels and Resort
Lounge and Bars
Hair and Beauty Salons (Male and Female)
Car Hire and Transport Companies
Pharmacies and Stores
Spa and Wellness Centres
Features of African Tourism Card
At the purchase of ATC, it comes with information for the list of accredited outlets where the card holder can redeem the discounts on offer. The ATC can be purchased at accredited sales vendors.
The list of accredited outlets is updated regularly on the website and can be sent to the ATC holder’s email as a newsletter.
The ATC is not linked to any holder’s bank account or ATM card and cannot be used for any financial transactions. It can only be used to receive discounts from Discount Outlets.
Upon purchase of an ATC, activation is required, by texting the word ATC space Eleven (11) Digit of the Card number to the sort code 30812.
The ATC is valid for Five (5) years and is NON-TRANSFERABLE.
The African Tourism Card and Discount Loyalty Programme can promote youth empowerment through the provision of opportunities for youths to become ATC Vendors and make extra income.