Dubai Tourism Returns to Nigeria for 2016 Akwaaba
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced its return to this year’s Akwaaba African Travel Market, which taking place in Lagos from October 30 to November 1, underpinning the city’s continued commitment to the African market.
In its second consecutive year of participation, Dubai Tourism is set to highlight the latest additions to the city’s entertainment destinations and shopping experiences for African travellers in the coming months.
Ten partners – including Emirates Airlines, Emirates Holidays, IMG Worlds of Adventure, North Tours, Red Apple Middle East Tourism, Time Hotels, Hilton Hotels, All In One Tourism, Alpha Tours, Arabian Falcon Holidays – will be joining Dubai Tourism at their stand at the event.
The African continent continues to be a strong source market for visitors to Dubai. Nigeria, in particular, was amongst the top 20 source markets in 2015, with more than 127,000 overnight visitors arriving in the city.
Strengthening its place as the preferred destination for African travellers, Dubai Tourism aims to use Africa’s premier travel trade show as a platform to showcase Dubai’s ever-expanding family entertainment venues and retail sector.
As Dubai progresses towards becoming the world’s number one family holiday destination, one of the key activations at the trade show will include the world’s largest indoor theme park, IMG Worlds of Adventure.
Opened to the public in August 2016, the 1.5 million square foot, temperature-controlled indoor space offers year-round fun for all ages – spread across four themed zones: Cartoon Network, Lost Valley Dinosaur Adventure, MARVEL and IMG Boulevard.