American And Cole Haan Bring Luxury Onboard
American Airlines has come together with four unique brands to provide customers a new, elevated travel experience. Cole Haan, 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals are working together to deliver this year’s newest amenity kits for the world’s largest airline. These essential amenity kits will arrive in-flight March, 2016.
This is the first time American Airlines has partnered with a fashion and lifestyle brand to design and create an amenity kit, with each of the skincare products differentiated by cabin and class of service.
All kits will feature a custom bag designed by Cole Haan, inspired by their pinnacle design and innovation collection, ZerøGrand. Included in all kits are discount codes providing 20 percent off of the skincare brand in the kit and $75 towards a future Cole Haan purchase. Each kit includes a toothbrush, toothpaste, eyeshade, socks, ear plugsand other amenities.
The amenity kits will be distributed in four rotations of various colors, ending in March 2017. The first rotation of colors will last four and a half months beginning with the gray, blue and red kits.