Qatar Airways successfully launched its new global brand campaign and tagline – Going Places Together – at a press conference in New York yesterday. The unveiling of the new campaign was well received by the international media and VIP guests who attended. The press conference was hosted by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker.

Drawing together a series of interconnected themes, the re-brand is a fresh and even more emotionally engaging direction for the airline, which has developed its messaging strategy to reflect its evolution as a brand and its global role as a leader in the airline industry.

One of the fastest growing airlines operating one of the youngest fleets in the world, Qatar Airways has adopted the emotive and modern brand campaign to reflect its core values as a contemporary and innovative company that is really going places and wants nothing more than to inspire its passengers to do the same.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker celebrates landing the first Airbus A350 in the US.

At the heart of the campaign is the concept of the airline connecting people both physically and emotionally with any of the 153 places on its global network on board one of its 173 state-of-the-art aircraft.

The theme of connectivity extends to the warm welcome every passenger receives when they board a Qatar Airways flight from the friendly and helpful cabin crew who are hand-picked for their natural ability to make personal connections with every passenger they meet.