The winners of the inaugural African Travel Week Travel & Tourism Awards have been announced, shining a spotlight on exceptional individuals and businesses which have written the most compelling stories in the book of African travel for 2019/20.
The Awards celebrate the history of storytelling in Africa, which stretches back thousands of years, with tales passing on knowledge from one generation to the next, around the boma under glittering African skies.
It’s in this spirit that the African Travel & Tourism Awards presented by WTM Africa celebrates the stories of those who have shared their uniquely beautiful African tale with visitors, representing a continent full of vibrancy, life, soul and heart.
Eight categories were established to celebrate the success of national, regional and city tourist boards and to recognise outstanding private sector companies and individuals, with the winners in each announced as:
Most Compelling Tourism Story: Spring Marketing Campaign by Northern Cape Tourism Authority.
Most Compelling Innovation & Technology Story: Virtual Reality for Tanzania by Views4D.
Most Compelling Agency Story: CNN International Commercial for Farm to Table (Dangote).
Most Compelling Luxury Story: Table Mountain Ring by Shimansky.
Most Compelling Sustainability Story: International Dark Sky Certification Campaign by !Xaus Lodge.
Most Compelling Digital Story: Blood Lions Campaign and Love Africa Marketing.
Most Compelling Adventure Story: Pioneer Trail by Gondwana Game Reserve.
Most Compelling Foodie Story: Africa’s Original Elephant Dung Gin by Indlovu Gin.
The Awards were due to be announced at the postponed WTM Africa 2020 in Cape Town. The winners will be officially honoured at the next WTM Africa. For more details on the story behind each Award, visit https://africa.wtm.com/en/Awards/